About the group
A family business that learned to run factories.
Al-Ashraf Group is a diversified portfolio of businesses working across footwear manufacturing, industrial materials, chemical compounding and hospitality. Its roots reach back to the 1990s, when the first workshops opened in Rawalpindi.
What began as traditional family-owned enterprises has become a set of modern, professionally managed operations serving customers and business partners across Pakistan.
The group sits in the Twin Cities of Islamabad and Rawalpindi — prime industrial and commercial ground, with an experienced labour pool, established supply chains and strong nationwide market relationships.
Today it combines manufacturing capacity, technical expertise, modern machinery, its own brands and long-standing customer relationships into businesses built to serve both the domestic market and, increasingly, buyers abroad.
How it grew
Three decades, four industries.
The first ventures
Haji Muhammad Ashraf establishes Green Footwear, manufacturing PU and leather shoes. Arshad & Co. and JSW take shape in the same decade around PVC and EVA.
Into hospitality
Al Saddique Banquet Halls opens in Rawalpindi, extending the family’s work beyond the factory floor.
Industrial materials
Deen Industries begins manufacturing PVC foam board, with machinery from China and Germany.
A premium line
Green Footwear launches Vanto Shoes on Italian and Chinese machinery, aimed at domestic retail and export.
Manufacturing strength
What the businesses share.
Experienced workforce
Skilled people across production, technical, sales and operations — many of them with the businesses for years rather than months.
Modern machinery
Equipment sourced from China, Germany, Taiwan and Italy, matched to the product each plant makes.
Large production capacity
Combined footwear, EVA and PVC capability that can absorb high-volume orders without displacing existing customers.
Established supply chains
Long-standing relationships with international raw-material suppliers and equipment manufacturers.
Nationwide market reach
Distribution and dealer relationships that extend across Pakistan, from institutional buyers to retail stockists.
Strategic location
Prime industrial and commercial sites in the Islamabad–Rawalpindi corridor, close to major logistics routes.
Vision
A diversified group known for how well it builds things.
To build a professionally managed group of businesses recognised for quality, innovation, operational excellence and sustainable growth — in Pakistan and in international markets.
Mission
To develop businesses that create lasting value for customers, employees, partners and stakeholders through quality products, reliable service, responsible management and continuous innovation.
Quality
We hold the same standard across every product and every service, whatever the order size.
Integrity
Long-term success is built on trust, transparency and responsible business practice.
Innovation
We keep testing better technologies, materials, products and processes.
Customer focus
Our businesses are built around understanding what the customer actually needs.
Excellence
Operational discipline across manufacturing, hospitality, service and management.
Growth
We expand where it is sustainable, and strengthen what we already have.
Our presence
Twin Cities — Islamabad & Rawalpindi.
Operating from prime sites in the Twin Cities, the group is positioned to serve major markets across Pakistan while staying connected to key commercial, industrial, logistics and transport networks.
- Capacity
- Expansion across existing plants
- Brands
- Gallop and Vanto development
- Technology
- Continued equipment investment
- Products
- Diversification of finishes and lines
- Market
- Deeper nationwide penetration
- Export
- International opportunities
Decades of experience. Multiple industries. One vision.
If you are looking for a manufacturing partner, a distribution opportunity or a venue for your event, the right business in the group is one message away.